Markup Calculator
Enter a cost and a markup percent to see the selling price, profit, and margin.
Set a price that covers your cost and leaves the profit you want. Enter the cost of an item and the markup percent you plan to add, and this calculator returns the selling price, the profit per unit, and the profit margin as a percent of that price. Everything runs in your browser, so your numbers never leave your device.
How to use
- Enter the cost of the item or service.
- Enter the markup percent you want to add on top of the cost.
- Read the selling price, profit, and profit margin in the results panel.
- Adjust either number to compare scenarios, or use Reset to start again.
Examples
- Cost 100 with a 50 percent markup gives a selling price of 150, a profit of 50, and a profit margin of 33.33 percent.
- Cost 40 with a 100 percent markup gives a selling price of 80, a profit of 40, and a profit margin of 50 percent.
- Cost 1,200 with a 25 percent markup gives a selling price of 1,500, a profit of 300, and a profit margin of 20 percent.
FAQs
- What is the difference between markup and margin?
- Markup is the profit expressed as a percent of the cost, while margin is the profit expressed as a percent of the selling price. A 50 percent markup on a cost of 100 produces a price of 150, which is a margin of about 33.33 percent. Margin is always lower than the matching markup.
- How is the selling price calculated?
- The selling price is the cost multiplied by one plus the markup divided by 100. For a cost of 100 and a markup of 50 percent, that is 100 times 1.5, which equals 150.
- How is the profit margin calculated?
- The profit margin is the profit divided by the selling price, multiplied by 100. Profit is the selling price minus the cost. For a price of 150 and a cost of 100, the profit is 50 and the margin is 50 divided by 150 times 100, about 33.33 percent.
- Can I use any currency?
- Yes. The calculator works with plain numbers and does not assume a currency, so you can read the price and profit in dollars, euros, rupees, or any unit you enter.
- Does a zero markup work?
- Yes. A markup of zero means the selling price equals the cost, so the profit and the margin are both zero. The calculator handles this without any error.
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